Omega Plus partners with Jim Swanson, owner of Catalyst Retail Solutions (CRS), to maximize the brand’s development and performance in the United States. Through this new partnership, CRS will help the brand develop a sales and forecasting plan by determining the best marketing vehicles offered by retail and distribution partners.
Swanson will research the ways in which Omega Plus aligns with industry trends in both the human and pet consumables space. Using multiple market analytics, in-store conversion and syndicated data analysis will also provide leverage to help grow the company.
“Omega Plus recently debuted in the United States, and it’s important to have a strategy that will allow us to utilize the most effective ways of increasing our brand awareness,” said Michael Fabbro, vice president for New Zealand King Salmon USA. “I’m confident that Jim’s established sales and marketing background in the pet industry will allow Omega Plus to reach new heights among potential retailer and distributor partners.”