LONDON — WPP’s specialist technology agency, AxiCom, has launched a sports technology division after being appointed by sports clothing start-up Prevayl and other brands in the sector. The division is currently overseen by MD Rosie Bannister with support from the consumer technology team, with plans to hire a dedicated sports technology lead.
LONDON — Finn Partners has been appointed to promote the islands of the Bahamas in the UK by the country’s Ministry of Tourism, Investments & Aviation. The travel team’s UK office will operate as the agency hub, managing other European markets with a brief that includes consumer and trade media relations, creative campaigns, broadcast visits, events, influencer support and crisis communications. The agency is also tasked with promoting the Bahamas in the UK, including its culture, history, leisure activities, nature and food.
LONDON — Clarity Global has been brought on as the retained agency for employee communications platform Staffbase. Clarity is tasked with increasing brand awareness in the UK to enable Staffbase to empower more leaders and communicators to drive transformation through internal communications. Staffbase’s customers include Adidas, Audi, DHL and BrewDog.
LONDON — ING Media has won two briefs in the lead up to the COP26 climate change summit next month. The agency has been appointed by UK Green Building Council as communications delivery partner for ‘Build Better Now’, the built environment virtual pavilion at COP26 (pictured), including social media, digital optimisation, media relations and content strategy and creation. The agency is also advising host city Glasgow in the run up to the event, including promoting the council’s ‘Greenprint for Investment’ portfolio of climate investment projects.
LONDON — UK housebuilder Lifestory has appointed Instinctif Partners as its corporate communications firm after a competitive pitch. Lifestory was formed in 2019 following the merger of independent living specialists, PegasusLife and Renaissance Retirement with open-market housing provider Anthology, creating a business with over 2,500 homes around the UK, valued at more than £1.5 billion. Instinctif’s brief is to showcase the Lifestory brand amongst potential customers, enhancing its commitment to creating high-quality homes and inclusive communities across the country. The Instinctif team is led by corporate and campaign director Kaylene Oliveira.
LONDON — Sunny Side Up has been appointed by ParkPlay, a new Sport England-backed initiative to get people moving more. The agency’s brief is to raise awareness and understanding of ParkPlay, help recruit PlayLeaders and recruit more people to take part around the country. ParkPlay got started in the spring and is aimed at people who may not enjoy traditional, organised sports and sports clubs.
LONDON — Football…