Spending at U.S. retailers likely fell in July, amid cooling auto purchases and signs of some pullback in consumer demand as Covid-19 cases tied to the Delta variant rose, economists say.
Economists surveyed by The Wall Street Journal estimate the Commerce Department will report Tuesday that retail sales — a measure of purchases at stores, at restaurants and online — fell by 0.3% last month compared with June. Excluding autos — a category where supply-chain issues have limited available inventory—sales are estimated to have risen by 0.2%.
Retail sales rose briskly in June, as shoppers directed spending toward services, such as dining out and traveling, and away from goods. That shift occurred as more Americans became vaccinated and state and local governments eliminated many Covid-19-related restrictions, some of which have now been reimposed with the recent rise in coronavirus cases.
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Pooja Sriram, U.S. economist at Barclays, said she expects increased services spending to continue, but that consumer spending will grow more slowly than earlier this year as the boost from federal aid to households wanes. U.S. consumer spending rose at a robust 11.8% annual rate in the second quarter, contributing strongly to economic growth during the period.
Retailers and other U.S. businesses are also facing uncertainty caused by the Delta variant, as the highly transmissible strain causes setbacks for some companies and data suggest some pullback in spending on items such as air travel and cruises. A University of Michigan survey showed a sharp drop in consumer sentiment during early August. Richard Curtin, the survey’s chief economist, said the decline was due “mainly from dashed hopes that the pandemic would soon end.”
Peter Elitzer, chief executive at discount retailer Label Shopper, said he had noticed more customers donning masks recently while shopping, even before the Centers for Disease Control and Prevention reversed earlier guidance and recommended that vaccinated Americans resume wearing masks indoors where Covid-19 rates of infection are high.
Label Shopper has more than 60 stores located mostly in the Northeast and Midwest, and Elitzer said in the past two weeks he has noticed a bit of softening in sales at some locations, which he attributed to some customers being anxious about the Delta variant.
Still, he said demand at stores broadly has been holding up well and that the back-to-school shopping season had gotten off to a solid start resembling pre-pandemic patterns.
“The amount of anxiety that’s…
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