Disney
The 7 Disney Strategies
1. Disney reaffirmed that the Direct-to-Consumer division will be a corporate priority over theatrical. This is reinforced with an updated, impressive total of 137 million subscribers as of December 2, 2020 across all platforms (Disney+
2. Disney’s distribution strategy is on target and expanding rapidly. Disney+ has been a success wherever it launched. The earlier alliance with platforms like Roku and Amazon
3. Disney intends to ratchet up premium content. The company revealed over 100 new pieces of content that are designed to offer “highly curated…juicy” shows and films using proven showrunners, filmmakers and “A” list talent. The strategy is to hit all “four quadrants” (male, female, young and old, inclusive of parents and non-parents). Disney now projects that by 2024 it will spend between $14-16 billion in content across all Direct-to-Consumer divisions. The upcoming content will include 10 new Marvel series, 10 new Star Wars series, and 15 new Disney Animation, live action and Pixar series and features. Stories in selected TV series will be connected to stories in film releases, enticing audiences to experience both in order to achieve the full narrative – synergistic storytelling! New content will also be available via FX on Hulu (e.g. an Alien series), and ESPN+ (e.g. Man in the Arena – a nine-part docu-series). It will also include content from Star and Star+. You can…
Read More: 7 Company Strategies Resulting In 10 Major Industry Implications