The virtual lobby will provide access to searchable showroom listings, the resource center, program agenda and entrance into the events theater.
New York – March home textiles market will offer more pizazz, more programming and more networking opportunities.
The Home Fashion Products Association (HFPA) is again partnering with HTT on the virtual New York Home Fashions Market, this time with an enhanced interface via HomeTextilesWeek. Market will take place from March 22-25.
“The HFPA has spent the last three months seeking out an exciting interactive platform for the March 2021 Virtual Home Textiles Market. The result of that search is a partnership with HTT and Intrado, an industry-leading virtual market platform, to deliver a world-class experience to the industry,” said Jeff Kaufman, HFPA president and president/COO of Avanti Linens.
The new, easy-to-navigate platform provides a superior virtual market experience. Sophisticated yet highly functional, HomeTextilesWeek will offer enhanced product imagery, a lineup of compelling live content and a strong selection of educational webinars, trend presentations and showroom tours designed to connect, educate and engage retailers and vendors alike.
Among the key features of the new platform:
- Buyers stepping into the virtual lobby will be able to access participating vendors via an A to Z showroom directory as well as by six Product Pavilions: Bed, Bath, Kitchen/Table, Window, Rug, Accessories. Each will be searchable by key word. Enhanced listings are available.
- The lobby will also showcase the agenda of all programming for the week, the Theater where sessions will be broadcast and a Resource Center for a full-line up of business resources to grow sales.
- A real-time metrics analysis system will let vendors know who visits their showroom/booth or views their listings as it’s actually happening, so interactions and follow-up thorough can be immediate.
- Virtual showroom/booths will offer complete company branding, with up to 99 assets via 10 customizable navigation bars as well as real-time chat and one-on-one meetings.
- Appointment setting opens March 15, a week prior to market. Content will remain live for six months following market week to provide increased market exposure.
Beginning tomorrow, industry members can join Kaufman and HTT sales executive Penny Sikalis in any of five one-hour webinars to learn all about the new virtual platform – how it will look and work, what the options are for participation and what…
Read More: HFPA, HTT announce enhanced platform for NY Market Week