In November, the couple launched Superior Seed Company, a web-based business that offers premium herb, veggie and flower kits with instructions on how to plant them — and in the right amounts. Their site is at superiorseedcompany.com.
Seeds often come in packs of a few dozen to 500 or 1,000. “If you’re just growing a home garden or just on a deck or balcony, that’s way too many seeds,” Eric Mistry said.
Buying less helps curb waste and ensures a better yield as seeds are typically best the year you get them. If stored correctly, they can keep pretty well for two to three years with a limited success rate.
A pile of Superior Seed Company packets. Jen and Eric Mistry select and package premium herb, veggie and flower kits with instructions on how to plant them — and in the right amounts. (Photo courtesy of Superior Seed Company)
“The pandemic showed people that growing your own food is something you can do. It tastes better, and it’s a cool hobby you can dive deep into.
“We’ve got a good gardening community,” Mistry added.
Last year, the Mistrys grew tomatoes, six varieties of basil, peas, beans, cucumbers and a lot of sunflowers.
Their trick for selecting what’s in their seed kits: “We picked the ones we wanted to grow ourselves.”
Jen and Eric Mistry took some time to talk about what they’re growing in our community.
Jen Mistry focuses on the packing, mailing and organization of Superior Seed Company, the web-based business she runs with her husband, Eric. The couple had such a healthy sunflowers, they grew their own for their August wedding. (Photo courtesy of Superior Seed Company)
Q: Tell us about your introduction to gardening.
Jen: Eric was really into gardening when we met, therefore, by association, I then became into gardening. Last year was my first year really putting work into it and enjoying the benefits!
Eric: I grew up in Iowa, and my…
Read More: Superior, Wis., couple sprouts web-based seed company