The Page, N.D., native has entered a partnership with ADMI (Aspen Dental Management Inc.) to open medical aesthetic clinics across the United States that are modeled after her Fargo clinic.
In September, she’ll rebrand the Rejuv Medical Aesthetic Clinic as Chapter Aesthetic Studio. Before the end of 2021, she’ll open a Chapter Aesthetic Studio in Rochester, Minn. Clinics are also planned near Buffalo and Syracuse, N.Y.
“We have about 10 other clinics planned throughout South Dakota, Minnesota and Nebraska for the 2022 pipeline,” Rogne said. “At the end of 2022, we should have around a dozen clinics.”
Melissa Rogne, founder and CEO of Rejuv Medical Aesthetic Clinic, talks Wednesday, June 23, 2021, about the clinic’s partnership with a much larger medical services company.
Michael Vosburg / Forum Photo Editor
‘It was really serendipitous’
While Rogne has expanded her clinic several times since it opened in 2005, she’s never made the leap to open a second clinic. It was not for lack of opportunity.
Rogne said she was approached by several real estate developers to open additional locations over the years, but she did not want her flagship store or her personal life to suffer.
“I thought, ‘I’m going to get to three locations and I’m going to struggle. My stress level will go up and my quality of life will go down,'” she said. “It wasn’t for me, so I never did it.”
What’s different now is the support she’ll get from ADMI.
ADMI already has three business platforms under its umbrella: Aspen Dental, ClearChoice Dental Implant Centers and WellNow Urgent Care. Rogne said the company recently identified medical aesthetics as another line that would be “a really great fit for their core competencies, which is providing infrastructure to scale health care platforms.”
Initially, she said ADMI hoped to partner with a business that had 10 to 15 locations with the goal of taking them to 100 locations with their support.
Rogne said it was serendipitous that she was speaking at an industry conference in January of 2020 attended by ADMI representatives for the sole purpose of meeting medical spa owners.
They approached her after she spoke on a medical spa…
Read More: Rejuv to open Chapter Aesthetic Studios across Midwest