“Made fresh to order” is something you tend to hear in the food and hospitality industry, but not so much in the beauty space. But that’s exactly what one entrepreneur has brought to market. What intrigued me about this line–that was launched during the pandemic–was it’s made fresh to order concept. Julie Goodman, founder of Potent Serum, decided she wanted a skincare line with only the active ingredients that mattered, without the fillers that keep creams and serums on the shelves for months.
So what does an entrepreneur do? Create what she couldn’t find.
Goodman recently launched Potent Serum, with a very interesting business model that solved a big problem. Your product isn’t made until you order it, so it’s not filled with synthetic fillers and they send a fresh shipment to you each month so you have the most effective ingredients at all times. I was able to catch up with Goodman to learn more about her fresh take on a crowded market.
Burns: First, share with us more about Potent Serum and your mission.
Potent Serum was created to help women evolve. We’ve had enough of unrealistic beauty standards that keep women distracted from reaching their full potential. It’s time to take back our autonomy and move the dial forward.
Our brand facilitates this change by:
Simplifying beauty routines. We say no to unnecessary 12-step routines that rob us of our precious time. Time is our most valuable asset and allows us to make our desires a reality. The less time we spend performing an elaborate skincare routine is more time that we can go out and create meaningful change in the world.
Ingredient transparency. Educating women on skin science is essential. Gone are the days of buying a product full of filler and only one active ingredient, ineffective and degraded products. We’re committed to formulating with the highest quality active ingredients that balance and support our skin. Every single ingredient has a purpose and a benefit.
The less is more mindset. We ascribe to the philosophy of “do less, but better.” Skincare doesn’t need to be complicated. There is a richness that comes from engaging in simple self-care. Our concentrated, data-driven formulas give your skin everything it needs to feel healthy, radiant and nourished. Maximum results with minimal effort.
Skincare empowerment. No one’s skin is pore-less. The myth of flawless skin has perpetuated a beauty standard that is damaging to our progress as women. We’re putting a stop to skin insecurities. It’s time to treat our skin to flexible formulas that promote aging gracefully. We find the word anti-aging insulting. We’re taking care of our unique skin with intention.
Potent Serum is the opposite of a complicated skincare…
Read More: How This Founder Innovated In A Competitive Market