Vonage Communications Platform serves as an equalizer, bridging the communications tech gap between SMBs and larger competitors
HOLMDEL, N.J., Sept. 9, 2021 /PRNewswire/ — For Vonage (Nasdaq: VG), a global leader in cloud communications helping businesses accelerate their digital transformation, the events of the last year have highlighted the importance of providing future-proof cloud communications solutions for its growing small and midsize (SMB) customer base.
In an increasingly digital and post-COVID world, the global transition to a virtual or hybrid work environment has leveled the playing field for small and medium sized businesses, empowering them with the tools and technologies to operate like their larger counterparts in the enterprise space. Built using Vonage Communications APIs, the Vonage Communications Platform (VCP) delivers a secure, scalable, flexible cloud communications platform that powers global engagement solutions across APIs, unified communications and contact center innovations for businesses large and small.
“We have witnessed a secular change in the way that business gets done, with success driven by digital experiences and the ability to serve employees and customers remotely,” said Jay Bellissimo, Chief Operating Officer, Vonage. “Small and midsize businesses, all over the world, must adapt to meet these customer expectations and provide the experience customers demand in order to not only survive but thrive.”
Business technology is at its best when it’s used as an equalizer, and the Vonage Communications Platform is uniquely positioned to offer SMB organizations a wide range of scalable and flexible communications services and solutions including APIs, unified communications, and contact center applications that enable remote work and remote delivery of services, while making doing business easier and more cost effective. Cloud communications powered by the VCP can support hybrid and remote work environments for SMBs across verticals – from education to telehealth and insurance, financial services to entertainment, and more.
“In 2020, the COVID-19 pandemic forced businesses to re-think their approach to digital transformation and accelerated adoption of communications technologies including unified communications, intelligent contact center applications, and communications APIs,” said Jason Blackwell, Research Director, IDC. “SMBs, in particular, can realize significant benefits when they choose a cloud communications provider that can provide all of these capabilities and enable them to compete with larger competitors on customer and employee experience.”
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