NEW YORK, Jan. 18, 2022 /PRNewswire/ — The global baby care products market in India by product (baby food, baby diaper, baby apparel, and others) and distribution channel (offline and online) has been added to Technavio’s offering. The baby care products market in India is expected to grow by USD 26.35 billion, at a CAGR of 11.11%, from 2020 to 2025.
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Baby care products market in India is fragmented, and the vendors are deploying growth strategies such as building brands and brand equity to compete in the market. The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
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Key Segment Analysis
By product, the baby food segment will have significant market share growth during the forecast period. This segment includes supplementary foods such as fruit- and vegetable-based baby food and infant formula. The demand for baby food is increasing in India due to factors such as rising consumer awareness about the health benefits of consuming food products that have fewer pesticide residues. Rising parental concerns regarding the safety of food products consumed by children are further fueling the demand for nutritious baby food products.
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Key Market Drivers & Challenges:
The increase in Internet penetration and the online availability of baby care products are some of the key factors driving the growth of the baby care products market in India. The increased Internet penetration, easy access to smartphones, and the rise in the use of e-banking systems will aid the sales of baby care products through the online channel in India. Due to hectic lifestyles, consumers prefer the convenience of online shopping instead of visiting physical stores. The use of mobile wallets is expected to rise in the future, as consumers slowly become comfortable with electronic cash. The growth of online sales through mobile devices will act as a key market driver during the forecast period.
The declining birth rate and fertility rate is expected to be a major challenge for the baby care products market in India. The demand for baby food products is directly correlated with the birth rate. Growth in the birth rate increases the demand for different types of baby food products. However, in India, the birth rate has been declining significantly for the past few years, though the infant mortality rate is declining. The declining birth rate is a result of factors such…